The brand is the identity. The identity is the hook. The hook gets the sales. The sales build the brand...

Staples^® carries an abundance of items in each store, from paper clips to office furniture. BlazingStar package designs help Staples' house brand stand out on the shelves while establishing a position component through the design. At the same time the designs make it easy for shoppers to find the product they're looking for. Boxes have same-size photos of the products they contain. This makes it a lot quicker for customers to find the products they're looking for. Plus each product reflects and enhances Staples corporate image and identity.

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