| Making the Product Part of the Package
Our priority is designing packaging that makes your brand the distributors' priority and consumers' preference.
When our client wanted to create a new line of tricycles and scooters for Fisher-Price®, they turned
to Blazing Star. We started by creating a whole new look in children's cycles, adding buyer appeal
to each product in the line. Every cycle had to stand out as its own point-of-purchase display. The
new themes were carried into the stores from cartons to dealer literature. This creative process is
the foundation for the work we've done for the Magna® brand -- children's, tween, teen and
adult bicycles. Ithelped our client build the fastest growing family of bicycle brands in the U.S.
Including Rhino,and Turn 'N Burn. And, they've become a category leader.
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